One of the best things that can happen to your marketing efforts is to find someone who starts telling their friends and associates on how good your product is. Word-of-mouth marketing is a powerful tool because a lot of people tend to buy on the basis of someone’s recommendation. I know it works because I have bought things based on a friend’s comment or experience e.g. our current family car is a case in point.

How can you find out? Well, for starters, they are the ones who send you an email or two pointing out a defect or missing feature in your product. They also tell you that they are happy with your product and they have recommended it to their friends or officemates. Thank you lucky stars for this type client. You must try extra hard to keep them as clients for the long term. How can you do this? (more…)